Leadership & Ownership
Not everyone should be the one sending these emails. Legal, tax, finance, and IT infra come in later, once something's actually moving. Below is who's actually reaching out, matched to whichever account fits them best.
Outbound-facing leaders
Internal support, not first-touch senders
The Outreach Cadence
Same process for every account. Day 0 is one email from the assigned owner with one clear ask. What happens after that depends on how they respond.
Opens & Replies Positively
- 1Reply within 24 hours. Thank them, propose 2-3 concrete call times.
- 2Attach one relevant one-pager, matched to their sector, not a generic deck.
- 3Loop in the relevant specialist (real estate, talent, managed services) as a warm intro, not a cold cc.
- 4Send a same-day recap after the call, with the agreed next step and a date attached to it.
Opens, Replies "Not Now"
- 1Acknowledge the reply within 24 hours, briefly.
- 2Ask permission to check back at a specific point they've hinted at (a hiring phase, a budget cycle, a quarter).
- 3Log the account with that exact re-engagement date. No further emails until then.
- 4Re-open only if a new signal fires earlier (leadership change, expansion news), treated as a fresh Day 0.
Opens, No Reply
- 1Day 4-5: Follow-up 1. New angle or proof point, one easy question to answer.
- 2Day 10-12: Follow-up 2, switch channel. A short LinkedIn message from the same sender, referencing the email.
- 3Day 18-20: Soft breakup email. Ask directly if it's worth reconnecting, or if the timing's off.
- 4Day 25+: No reply after three follow-ups moves to passive quarterly nurture, re-triggered only by a new signal.
Doesn't Open At All
- 1Day 4: Resend with a new subject line and a different specific hook, sent at a different time of day.
- 2Day 8: Switch channel entirely, a LinkedIn connection request with a short note, or a call if a number is on file.
- 3Day 15: Still nothing, deprioritise to a monthly signal check rather than continued outreach.
- 4A new trigger (news, hiring, leadership change) restarts the whole cadence at Day 0.
Email Templates
Worked through with Costco as the example. Every account in the plans below already has all seven fully written with its own hook, sender, and specialist, ready to send as is.
Hi [First Name],
Congratulations on the RMZ Spire announcement, that's a serious first move into India for Costco.
We work with global companies building their GCC in India end to end: strategy, workspace, setup, talent, and operations, all under one contract and one accountable partner. Being part of the Embassy Group also means we can get you into Grade-A space fast, and we stay developer-agnostic, so the fit is based on what's right for Costco, not what happens to be on our own books.
Would a 15-minute call this week or next make sense, just to see where you're at?
Aravind Maiya
Co-Founder & CEO, Embark
Great to hear from you, [First Name].
Here's three slots that work on my end: [Option 1], [Option 2], [Option 3]. If it's useful, I can bring [Specialist Name], our [Head Real Estate / Head Talent Solutions], onto the call too.
Attaching a short note on how we've approached similar builds for retail companies entering India. Let me know what works.
[Sender Name]
Completely understand, [First Name], appreciate you telling me directly.
Would it be alright if I check back in [specific timeframe, e.g. once the first hiring wave starts]? No need to reply now, just want to reach out at the right time rather than the wrong one.
[Sender Name]
Hi [First Name], following up on my note from last week.
One thing worth mentioning: we handle entity incorporation, workspace, IT infrastructure, and first-cohort hiring as a single vendor, while you keep full legal ownership of the entity from day one. We de-risk the build without taking away your control.
Is workspace or talent the more pressing piece right now?
[Sender Name]
Hi [First Name], haven't heard back, and that's completely fine.
Should I close this out for now, or is the timing just off? Either way, happy to pick this back up whenever it makes sense on your end.
[Sender Name]
Hi [First Name], not sure if my last note came through, so trying again.
Costco's move into Bengaluru is a big one. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes to see if it's useful as you scale?
[Sender Name]
Account Plans
Every account below has its own owner, its own hook, and all seven emails already written. Copy, drop in the contact's first name, and send.
Southwest Airlines
HighestNew GCC at Sattva Knowledge City near Hitec City, aggressive hiring toward a 1,000 target, no vendor locked in yet.
Hi [First Name],
Congratulations on getting the new centre at Sattva Knowledge City off the ground, that's a serious commitment to India.
We work with global companies building their GCC here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner. Being part of the Embassy Group also means direct access to Grade-A space, and we stay developer-agnostic, so any recommendation is based on what actually fits Southwest, not what's on our own books.
Would a 15-minute call make sense this week or next, just to see where things stand as you scale toward the 1,000 mark?
Aravind Maiya
Co-Founder & CEO, Embark
Great to hear from you, [First Name].
Here's three slots that work on my end: [Option 1], [Option 2], [Option 3]. I'll bring Suhas Kulkarni, our Head of Real Estate, onto the call too, given the space side of this is moving fast.
Attaching a short note on how we've supported airlines scaling their India footprint. Let me know what works.
Aravind Maiya
Completely understand, [First Name], appreciate you telling me directly.
Would it be alright if I check back once the next hiring wave kicks in? No need to reply now, just want to time this right.
Aravind Maiya
Hi [First Name], following up on my note from last week.
One thing worth mentioning: we handle entity incorporation, workspace, IT infrastructure, and first-cohort hiring as a single vendor, while Southwest keeps full legal ownership of the entity from day one.
Is space or hiring the more pressing piece right now?
Aravind Maiya
Hi [First Name], haven't heard back, and that's completely fine.
Should I close this out for now, or is the timing just off? Happy to pick it back up whenever it makes sense.
Aravind Maiya
Hi [First Name], not sure my last note came through, so trying again.
Southwest's move into Sattva Knowledge City is a big one. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes to see if it's useful as you scale?
Aravind Maiya
Zurich Insurance
HighestBrand new AI-focused Capability Center, launched April 2026, targeting 500-1,000 headcount, new leadership looking to show early wins.
Hi [First Name],
Saw the launch of the new AI-focused Capability Center, that's an ambitious mandate for a centre this new.
We work with global companies building their GCC here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner. For a centre built around AI from the outset, we can also bring in our technology team early, so the operating model is right before headcount scales toward the 1,000 mark.
Would a 15-minute call make sense in the next week or two?
Prasad Panchagnula
MD & CBO, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll loop in Shanu Saseendran, our Head of Technology, given the AI-first mandate.
Attaching a short note on how we've supported BFSI GCCs building AI-native operating models from day one. Let me know what works.
Prasad Panchagnula
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the leadership team has the first quarter behind them? No need to reply now.
Prasad Panchagnula
Hi [First Name], following up on my note from last week.
One thing worth mentioning: new leadership teams building a centre like this often need visible early wins more than long-term cost savings, that's usually where we can move fastest.
Is the operating model or the hiring plan the bigger priority right now?
Prasad Panchagnula
Hi [First Name], haven't heard back, and that's completely fine.
Should I close this out for now, or is the timing just off? Happy to reconnect whenever it makes sense.
Prasad Panchagnula
Hi [First Name], not sure my last note came through, so trying again.
The new AI-focused centre is a strong mandate to build around. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes to see if it's useful?
Prasad Panchagnula
Costco
HighestJust announced entry at RMZ Spire, Hitec City, targeting roughly 1,000 hires, first-time India GCC entry with no vendor locked in yet.
Hi [First Name],
Congratulations on the RMZ Spire announcement, that's a serious first move into India for Costco.
We work with global companies building their GCC in India end to end: strategy, workspace, setup, talent, and operations, all under one contract and one accountable partner. Being part of the Embassy Group also means we can get you into Grade-A space fast, and we stay developer-agnostic, so the fit is based on what's right for Costco, not what happens to be on our own books.
Would a 15-minute call this week or next make sense, just to see where you're at?
Aravind Maiya
Co-Founder & CEO, Embark
Great to hear from you, [First Name].
Here's three slots that work on my end: [Option 1], [Option 2], [Option 3]. If it's useful, I can bring Dave Pryor, our Head of US Sales, onto the call too.
Attaching a short note on how we've approached similar builds for retail companies entering India. Let me know what works.
Aravind Maiya
Completely understand, [First Name], appreciate you telling me directly.
Would it be alright if I check back once the first hiring wave starts? No need to reply now, just want to reach out at the right time rather than the wrong one.
Aravind Maiya
Hi [First Name], following up on my note from last week.
One thing worth mentioning: we handle entity incorporation, workspace, IT infrastructure, and first-cohort hiring as a single vendor, while you keep full legal ownership of the entity from day one. We de-risk the build without taking away your control.
Is workspace or talent the more pressing piece right now?
Aravind Maiya
Hi [First Name], haven't heard back, and that's completely fine.
Should I close this out for now, or is the timing just off? Either way, happy to pick this back up whenever it makes sense on your end.
Aravind Maiya
Hi [First Name], not sure if my last note came through, so trying again.
Costco's move into Bengaluru is a big one. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes to see if it's useful as you scale?
Aravind Maiya
McDonald's
HighLarge lease at RMZ Nexity, Hitec City, launched Feb 2025, rapid hiring across tech, analytics, and AI.
Hi [First Name],
The new centre at RMZ Nexity is one of the fastest-moving GCC launches we've tracked this year.
We work with global companies building their GCC here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner. Given the pace of hiring across tech, analytics, and AI, talent is usually the piece that needs the most support early on.
Worth a 15-minute call to see where the pressure points are right now?
Dave Pryor
Head of US Sales, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Shyamala Jayakumar, our Head of Talent Solutions, given the hiring volume you're working through.
Attaching a short note on how we've supported large-scale tech hiring for other GCCs at a similar stage. Let me know what works.
Dave Pryor
Completely understand, [First Name], appreciate you telling me directly.
Would it be alright if I check back once the current hiring wave settles? No need to reply now.
Dave Pryor
Hi [First Name], following up on my note from last week.
One thing worth mentioning: our talent sourcing work covers everything from channel mix to role architecture and hiring cadence, built specifically for GCC ramp-up, not general recruiting.
Is hiring pace or workspace the bigger constraint right now?
Dave Pryor
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Dave Pryor
Hi [First Name], not sure my last note landed, trying again.
The pace of hiring at the new centre stood out to us. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes?
Dave Pryor
Delta Airlines
HighAlready an Embassy Manyata tenant, direct real estate access, open window for expansion support.
Hi [First Name],
Being an Embassy Manyata tenant already puts Delta close to us, and I wanted to reach out directly given that.
We work with global companies building and scaling their GCC here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner. As part of the Embassy Group, we can move fast on any additional space Delta needs as the centre grows, without the usual back and forth of an external broker.
Worth a quick call to understand what's next for the centre?
Suhas Kulkarni
Head of Real Estate, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Dave Pryor, our Head of US Sales, in case it's useful to cover talent and operations alongside space.
Attaching a short note on how we've supported airline GCCs scaling their India footprint. Let me know what works.
Suhas Kulkarni
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back closer to your next expansion decision? No need to reply now.
Suhas Kulkarni
Hi [First Name], following up on my note from last week.
One thing worth mentioning: being inside the Embassy ecosystem means we can also look across other developers if a different site fits Delta's next phase better, we stay developer-agnostic on purpose.
Is space or operations the bigger focus for the next phase?
Suhas Kulkarni
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Suhas Kulkarni
Hi [First Name], not sure my last note landed, trying again.
Delta's footprint at Embassy Manyata put this on our radar directly. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes?
Suhas Kulkarni
TMUS (T-Mobile US)
HighEstablished telecom GCC hiring network engineers and data scientists, a managed services conversation fits naturally here.
Hi [First Name],
The demand for network engineers and data scientists at the Hyderabad centre caught our attention, that's a specific, hard-to-source skill set.
We work with global companies running their GCC here end to end, and for established centres like this one, we often step in specifically on the managed services side, taking full ownership of a function so your team can stay focused on the core business.
Worth a 15-minute call to see if that's relevant right now?
Dipanwita Ghosh
Head of Consulting, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Jerish Joseph, our Head of Managed Services, given the operational scope here.
Attaching a short note on how we've run managed services for telecom GCCs at a similar stage. Let me know what works.
Dipanwita Ghosh
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the current hiring cycle wraps up? No need to reply now.
Dipanwita Ghosh
Hi [First Name], following up on my note from last week.
One thing worth mentioning: specialised sourcing for network engineering and data science is usually the hardest part of a hiring plan like this to run in-house at pace, that's specifically where we tend to help.
Is sourcing or ongoing operations the bigger pain point right now?
Dipanwita Ghosh
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Dipanwita Ghosh
Hi [First Name], not sure my last note landed, trying again.
The scale of specialised hiring at the centre stood out to us. We take full ownership of functions like this under a managed services model, so your team stays focused on the core business.
Worth 15 minutes?
Dipanwita Ghosh
Best Buy
HighBengaluru is now Best Buy's biggest tech hub globally, expanding 40 percent by August 2026. Active hiring surge.
Hi [First Name],
Bengaluru becoming Best Buy's biggest tech hub globally, and expanding 40 percent by August, is a serious scale-up in a short window.
We run talent sourcing, role architecture, and hiring cadence specifically built for GCC ramp-ups like this one, alongside the full GCC build if that's useful too: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth a 15-minute call to see where the pressure is highest right now?
Shyamala Jayakumar
Head of Talent Solutions, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Dave Pryor, our Head of US Sales, in case it's useful to cover the broader build alongside talent.
Attaching a short note on how we've supported retail tech GCCs through similar hiring surges. Let me know what works.
Shyamala Jayakumar
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the current expansion phase completes? No need to reply now.
Shyamala Jayakumar
Hi [First Name], following up on my note from last week.
One thing worth mentioning: a hiring wave this size usually strains sourcing channels fastest, direct sourcing, referrals, campus, and niche communities all need to move together, that's the piece we build first.
Is sourcing volume or role definition the bigger constraint right now?
Shyamala Jayakumar
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Shyamala Jayakumar
Hi [First Name], not sure my last note landed, trying again.
Scaling 40 percent by August is a tight window. We build the sourcing engine and hiring cadence specifically for ramp-ups like this.
Worth 15 minutes?
Shyamala Jayakumar
Evernorth
HighRapid scaling since April 2024 launch, targeting 700 headcount within 8 months, finance and payroll platform focus.
Hi [First Name],
Scaling toward 700 roles within 8 months of launch is a fast trajectory, and usually the point where operating structure starts to strain if it isn't built for the pace.
We take full ownership of functions under a managed services model, finance, payroll, care platform operations, so your leadership team can stay focused on the ramp-up itself rather than the machinery behind it.
Worth a 15-minute call to see where that might help?
Jerish Joseph
Chief People Officer & Head of Managed Services, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Dipanwita Ghosh, our Head of Consulting, given the operating model questions that usually come with growth at this pace.
Attaching a short note on how we've supported healthcare and finance-led GCCs through similar scale-ups. Let me know what works.
Jerish Joseph
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the 700 mark is closer? No need to reply now.
Jerish Joseph
Hi [First Name], following up on my note from last week.
One thing worth mentioning: the earlier a managed services model gets built into a ramp-up like this, the less rework there is once volume kicks in.
Is the finance or payroll side ramping faster right now?
Jerish Joseph
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Jerish Joseph
Hi [First Name], not sure my last note landed, trying again.
Reaching 700 roles in 8 months is an aggressive target. We take full ownership of the operational functions behind a ramp-up like this, so your team can stay focused on the growth itself.
Worth 15 minutes?
Jerish Joseph
Marriott
HighNew GCC launched Q1 2025 under the "Tech Accelerator" banner, initial focus on tech infrastructure, engineering, and security. Open to partners.
Hi [First Name],
The new Tech Accelerator centre, with its early focus on infrastructure, engineering, and security, is exactly the stage where the technical foundation matters most.
We work with global companies building their GCC here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner, and can bring in our technology team directly for the infra and security build-out.
Worth a 15-minute call to see where you're at with the initial 300?
Dave Pryor
Head of US Sales, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Shanu Saseendran, our Head of Technology, given the infra and security focus.
Attaching a short note on how we've supported tech-first GCC launches at a similar stage. Let me know what works.
Dave Pryor
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the initial 300 are in place? No need to reply now.
Dave Pryor
Hi [First Name], following up on my note from last week.
One thing worth mentioning: getting the security and infra foundation right at 300 headcount is a lot easier than retrofitting it later at scale.
Is infra or hiring the bigger focus this quarter?
Dave Pryor
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Dave Pryor
Hi [First Name], not sure my last note landed, trying again.
The early infra and security focus at the new centre stood out to us. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes?
Dave Pryor
American Airlines
HighScaling from 400 to 800 by 2026, moving 20-30 percent of IT to Hyderabad, significant space and 24/7 ops support needs.
Hi [First Name],
Moving 20 to 30 percent of IT to Hyderabad, and scaling from 400 to 800 by 2026, is a significant footprint decision, not just a hiring one.
As part of the Embassy Group, we can move quickly on additional space as the centre grows, and we stay developer-agnostic, so any recommendation is based on what actually fits, not what's on our own books.
Worth a quick call to understand where things stand with the space plan?
Suhas Kulkarni
Head of Real Estate, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Dave Pryor, our Head of US Sales, in case it's useful to cover talent and operations alongside space.
Attaching a short note on how we've supported airline GCCs through similar scale-ups. Let me know what works.
Suhas Kulkarni
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back closer to the next phase of the move? No need to reply now.
Suhas Kulkarni
Hi [First Name], following up on my note from last week.
One thing worth mentioning: doubling headcount usually means the space plan needs to move faster than the hiring plan, not the other way around, worth getting ahead of it.
Is space or 24/7 ops support the bigger priority right now?
Suhas Kulkarni
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Suhas Kulkarni
Hi [First Name], not sure my last note landed, trying again.
Scaling from 400 to 800 is a big footprint shift. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes?
Suhas Kulkarni
Nedmart
HighNewly launched healthcare IT and AI company in Bengaluru, October 2025, all leads still open, no vendor locked in yet.
Hi [First Name],
A launch this new, with healthcare IT and AI at the center of it, is exactly the stage where getting the foundation right matters most.
We work with companies building their centre here end to end: strategy, workspace, setup, talent, and operations, under one contract and one accountable partner, and can bring in our technology team directly given the AI-led focus.
Worth a 15-minute call to see where you're at?
Dr. Anthony Felix
Head of India Sales, Embark
Great to hear from you, [First Name].
Here's three slots: [Option 1], [Option 2], [Option 3]. I'll bring Shanu Saseendran, our Head of Technology, given the AI focus.
Attaching a short note on how we've supported healthcare tech companies building out their India centre. Let me know what works.
Dr. Anthony Felix
Completely understand, [First Name], appreciate you letting me know.
Would it be alright if I check back once the early setup phase is behind you? No need to reply now.
Dr. Anthony Felix
Hi [First Name], following up on my note from last week.
One thing worth mentioning: since nothing is locked in yet, this is usually the easiest point to get the operating model and vendor setup right the first time.
Is setup or hiring the more immediate priority?
Dr. Anthony Felix
Hi [First Name], haven't heard back, that's fine.
Should I close this out for now, or is timing off? Happy to reconnect whenever useful.
Dr. Anthony Felix
Hi [First Name], not sure my last note landed, trying again.
A launch this fresh is a good point to get things right from day one. We handle GCC builds end to end, strategy, workspace, setup, talent, and operations, under one contract and one accountable partner.
Worth 15 minutes?
Dr. Anthony Felix
Next
Each owner takes their assigned accounts and sends the Day 0 email this week. Log every send, open, and reply against the account in the CRM so the cadence branches trigger on the right day, not from memory.